Founder Robert Jones purchased Firefall's El Dorado County estate vineyards with the dream of honoring his grandfather's wine growing legacy. Committed to sustainable farming, the year-round nurturing of each vine culminates in hand harvested grapes that are fermented and aged with the lightest possible touch to create wines expressing a sense of place and distinction in the bottle.


“First impressions are lasting,” says the adage. It might be the first taste of grandma’s apple pie, the smell of fresh-cut grass at Candlestick Park, or the sound of dad’s woodshop tools. For Robert Jones, it was his grandfather’s love of grape growing and winemaking. Decades later, Jones relives those memories as the founder of E16 Winery.

Grandfather Alipio Paculba planted grapes near Lodi, California in 1940 on a small farm that later spread to 25 vineyard acres. Fruit was mostly sold to wineries, but a young Jones helped separate wine from skins in a basket press as the family made small lots for personal enjoyment. Disseminated among the tasks were lessons about attention to detail and the honor of labor — values forming the cornerstones of his philosophy on life.

“I still have that old basket press,” said Jones, “and recall the family harvest parties where we roasted a pig on a spit.”

He worked on the farm through high school and college. Achieving success in the late 1980s tech industry, Jones purchased vineyard property in El Dorado County near road E16 to recreate his grandfather’s tradition. He later added more vines and sold grapes to local wineries.

“I took wine classes at the UC Davis Extension program,” he said, “and ventured to the Russian River Valley in the early 1990s with wine professionals to study cool-climate pinot noir and chardonnay from small producers.”

With E16 firmly established among wine critics, the pair focused on making Rhone varietal wines for Jones’ Firefall label from his El Dorado County estate. The name was inspired by a view from the property’s Baby Rattlesnake Vineyard where the sun appears to fall like fire while setting behind the hills to the west.

The vineyards of Fair Play and the Russian River Valley are separated by 150 miles and 2,000 feet of elevation, but they are bonded by a commitment to honoring land and tradition with wines expressing a sense of place, longstanding partnerships with growers, and distinction in the bottle.

Each and every bottle produced by E16 WINERY is a reflection of the land that is farmed with care and dignity by our distinguished winegrowing partners.